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View detailsActiveCampaign
Marketing automation platform that combines email, CRM and customer journeys.
ActiveCampaign is an email marketing and automation platform with a built-in CRM. Its visual automation builder lets you create branching workflows that respond to how contacts behave, sending the right email, updating a deal, or triggering a task at the right moment.
Key Features
- Email marketing with powerful automation
- Visual automation builder with branching
- Built-in CRM with deal pipelines
- Predictive sending and content
- Landing pages and forms
- Integrations with 900+ apps
Pricing
| Plan | Price | Details |
|---|---|---|
| Starter | $15/mo | Email marketing and basic automation for 1,000 contacts; billed annually. |
| Plus | $49/mo | Landing pages, generative AI, and cross-channel marketing for 1,000 contacts; billed annually. |
| Pro | $79/mo | Predictive sending, conditional content, and advanced reporting for 1,000 contacts; billed annually. |
| Enterprise | $145/mo | Custom reporting, premium CRM, and dedicated support for 1,000 contacts; billed annually. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: small and mid-size businesses that want serious email automation with a built-in CRM.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform combines email, automation, and CRM in one place, so a contact's emails, deals, and activity are all visible together. Predictive sending, conditional content, and landing pages help marketers personalise at scale, and integrations cover more than 900 apps.
There is no free plan, only a 14-day trial, and Starter costs $15 a month on annual billing for 1,000 contacts. ActiveCampaign is a strong choice for businesses that want serious automation, though prices rise steeply as contact lists grow.
Pros and Cons
✓ Pros
- Best-in-class automation builder
- CRM and email in one platform
- Strong deliverability and reporting
✗ Cons
- No free plan, only a 14-day trial
- Price rises steeply with contact count
- Starter plan limits automations to 5 actions
Frequently Asked Questions
Is ActiveCampaign free?
No — ActiveCampaign has no free plan. No free plan; Starter from $15/mo
What is ActiveCampaign best for?
small and mid-size businesses that want serious email automation with a built-in CRM.
What kind of tool is ActiveCampaign?
ActiveCampaign is a Automation tool on VerlumoAI.
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View detailsLast reviewed: November 2026