Adobe Firefly

Adobe Firefly is Adobe's family of generative AI models for images, vectors, video, and audio, built into Photoshop, Illustrator, and Adobe Express as well as its own web app. You can generate images from text, fill or expand parts of a photo, create vectors, and make short video clips. It also offers partner models from other providers inside the same interface.

Firefly's main selling point is commercial safety: its own models are trained on licensed Adobe Stock content, and Adobe offers IP indemnification on paid plans, which matters for client work that goes through legal review. Content Credentials are attached to generations so their AI origin is recorded.

The free plan covers a small number of daily generations. Standard at $9.99 a month is the practical entry point, with 2,000 credits and unlimited standard image and vector generation; credits are spent mainly on premium features like video and partner models. Higher tiers add video capacity up to Premium at $199.99 a month.

Key Features

• Text-to-image and text-to-vector generation
• Generative Fill and Generative Expand in Photoshop
• Short AI video and audio generation
• Trained on licensed Adobe Stock content
• Content Credentials on generations
• Deep Creative Cloud integration

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Pros and Cons

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