AdRoll

AdRoll is a retargeting and display advertising platform for e-commerce brands. It shows ads to people who visited your store but did not buy, across the web and social media, reminding them of the products they viewed and bringing them back to complete the purchase.

Key Features

• Retargeting across web and social
• Prospecting for new audiences
• Display and social ad formats
• Revenue analytics per campaign
• AI bid and budget optimisation
• Shopify and WooCommerce integrations

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

How it works

The platform combines retargeting with prospecting: it finds new audiences similar to your buyers and runs display and social ads to them, with analytics that track revenue per campaign. It integrates with Shopify, WooCommerce, and other stores, and its AI tools optimise bids and budgets automatically.

AdRoll is free to start — you pay for the ad spend you run, with paid plans adding more features and managed services. Check the official site for current plan prices. For e-commerce brands that want to recover abandoned visitors, retargeting is one of the highest-return ad strategies.

Pros and Cons

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