🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Audiense

Audience intelligence platform for segmenting and understanding social followers.

Social MediaFree planFree tier; paid plans custom — check official site

Audiense is an audience intelligence platform for segmenting and understanding social followers. It analyses X and Instagram audiences to show who your followers are, what they care about, and how they cluster into segments — so you can target the right people with the right message instead of broadcasting to everyone.

Key Features

  • Audience segmentation by interests and behaviour
  • X and Instagram audience analysis
  • Influencer identification within your audience
  • Affinity analysis for targeting decisions
  • Free Audiense Online tier for basic insights
  • Reports and exports for campaign planning

Pricing

PlanPriceDetails
Free$0Basic audience exploration — see the official site for current plans.
PricingCheck official siteAudience products are custom-quoted — see the official site for current plans.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: brands that segment and understand their social audiences with data, not guesswork.
Popular with: Marketers, Business Owners

How it works

The platform relaunched in July 2026 with a new product structure. Audiense Online, the free tier, lets you explore your audience basics, while the paid audience products — Insights, Demand, and Connect — are custom-quoted and not publicly priced. The focus is on turning audience data into targeting and influencer decisions.

Audiense is a strong choice for brands and agencies that treat audience understanding as a strategy, not a report. The free tier is a good way to see what your audience looks like, but serious use needs a sales conversation and a budget to match.

Pros and Cons

✓ Pros

  • Deep audience segmentation, not just follower counts
  • Free tier to explore your audience
  • Influencer discovery inside your own audience
  • Affinity data improves targeting decisions

✗ Cons

  • Audience-product pricing is not published since the July 2026 relaunch
  • Built for brands and agencies, not solo creators
  • Can be complex for teams that only need basic analytics

Frequently Asked Questions

Is Audiense free?

Yes — Audiense has a free plan. Free tier; paid plans custom — check official site

What is Audiense best for?

brands that segment and understand their social audiences with data, not guesswork.

What kind of tool is Audiense?

Audiense is a Social Media tool on VerlumoAI.

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Last reviewed: November 2026

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