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View detailsAudiense
Audience intelligence platform for segmenting and understanding social followers.
Audiense is an audience intelligence platform for segmenting and understanding social followers. It analyses X and Instagram audiences to show who your followers are, what they care about, and how they cluster into segments — so you can target the right people with the right message instead of broadcasting to everyone.
Key Features
- Audience segmentation by interests and behaviour
- X and Instagram audience analysis
- Influencer identification within your audience
- Affinity analysis for targeting decisions
- Free Audiense Online tier for basic insights
- Reports and exports for campaign planning
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Basic audience exploration — see the official site for current plans. |
| Pricing | Check official site | Audience products are custom-quoted — see the official site for current plans. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: brands that segment and understand their social audiences with data, not guesswork.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform relaunched in July 2026 with a new product structure. Audiense Online, the free tier, lets you explore your audience basics, while the paid audience products — Insights, Demand, and Connect — are custom-quoted and not publicly priced. The focus is on turning audience data into targeting and influencer decisions.
Audiense is a strong choice for brands and agencies that treat audience understanding as a strategy, not a report. The free tier is a good way to see what your audience looks like, but serious use needs a sales conversation and a budget to match.
Pros and Cons
✓ Pros
- Deep audience segmentation, not just follower counts
- Free tier to explore your audience
- Influencer discovery inside your own audience
- Affinity data improves targeting decisions
✗ Cons
- Audience-product pricing is not published since the July 2026 relaunch
- Built for brands and agencies, not solo creators
- Can be complex for teams that only need basic analytics
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View detailsLast reviewed: November 2026