🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Brand24

Social listening tool that monitors mentions and measures brand sentiment.

Social MediaPaid14-day trial; Individual from $199/mo annual

Brand24 is a social listening tool that monitors mentions of your brand, competitors, and keywords across social media, news, blogs, forums, podcasts, and review sites. It uses AI to score sentiment, detect anomalies, and highlight the mentions that matter most, with a Presence Score that benchmarks your brand against competitors.

Key Features

  • AI-powered mention monitoring across social and web
  • Sentiment analysis and anomaly detection
  • Presence Score benchmarking against competitors
  • Influencer identification and scoring
  • Real-time alerts via email and Slack
  • Reports and PDF exports

Pricing

PlanPriceDetails
Individual$199/mo annual3 keywords, 5k mentions a month, 1 user; $249/mo on monthly billing.
Team$299/mo annual7 keywords, 25k mentions a month, unlimited users; $349/mo monthly.
Pro$399/mo annual12 keywords, 100k mentions a month; $499/mo on monthly billing.
Business$599/mo annual25 keywords, 400k mentions a month; $699/mo monthly.
EnterpriseFrom $1,499/mo annualCustom keywords, mentions, and support for large teams.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: small businesses and agencies that want affordable, AI-powered brand monitoring.
Popular with: Marketers, Business Owners

How it works

The tool is popular with small businesses and agencies because it is cheaper and simpler than enterprise listening platforms, while still covering a wide range of sources. The Individual plan starts at $199 a month on annual billing for 3 keywords, with Team at $299, Pro at $399, and Business at $599.

Brand24 is a strong mid-priced listening tool. The AI insights — sentiment, anomaly detection, and the Presence Score — are its main differentiators, and the 14-day trial needs no card. The main weakness is price: the cheapest plan is still $199 a month, so very small businesses may prefer cheaper alternatives.

Pros and Cons

✓ Pros

  • AI sentiment and anomaly detection included
  • Presence Score benchmarks you against competitors
  • Covers podcasts and review sites, not just social
  • 14-day trial with no card required

✗ Cons

  • Entry plan is $249 a month — pricey for very small businesses
  • No free plan, only a 14-day trial
  • Historical data is limited on cheaper plans

Frequently Asked Questions

Is Brand24 free?

No — Brand24 has no free plan. 14-day trial; Individual from $199/mo annual

What is Brand24 best for?

small businesses and agencies that want affordable, AI-powered brand monitoring.

What kind of tool is Brand24?

Brand24 is a Social Media tool on VerlumoAI.

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Last reviewed: November 2026

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