Braze

Braze is a customer engagement platform for cross-channel messaging and lifecycle campaigns. It sends email, push, SMS, and in-app messages from one system, with real-time user data driving personalised journeys across every channel a customer uses.

Key Features

• Cross-channel messaging: email, push, SMS, in-app
• Canvas journey builder for lifecycle campaigns
• Real-time user data and segmentation
• AI send-time and content optimisation
• Lifecycle analytics and reporting
• Integrations with data warehouses and apps

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

How it works

The platform is built for large consumer brands — media, retail, food delivery, and apps with millions of users. Its Canvas journey builder designs multi-step campaigns, its AI tools optimise send times and content, and its analytics track engagement across the whole customer lifecycle. It is powerful, but it is an enterprise product through and through.

Braze is priced with custom quotes and there is no free tier. Implementation takes time and usually involves a dedicated team. For companies at that scale, it is one of the leading engagement platforms; for anyone smaller, a simpler tool is a better fit.

Pros and Cons

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