Capterra

Capterra is a software discovery site with reviews, comparisons, and pricing for buyers. It covers thousands of software categories, from CRM to accounting, and helps buyers shortlist tools by reading verified reviews, comparing features, and checking pricing side by side.

Key Features

• Thousands of software categories and reviews
• Side-by-side feature and price comparisons
• Filters for business size and budget
• Free basic vendor listing
• Pay-per-click advertising options
• Buyer guides and research reports

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

How it works

For buyers, Capterra is a starting point for research, with filters for business size, features, and budget. For vendors, a listing puts the product in front of buyers who are actively looking to purchase, with paid advertising options to appear higher in results and capture more clicks.

Capterra lets vendors create a free basic listing. Paid advertising and premium placement are custom-priced, usually on a pay-per-click basis, so check the official site for current options. It is a standard listing for software companies that sell to small and mid-sized businesses.

Pros and Cons

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