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View detailsCensus is a reverse ETL platform that moves data from your warehouse into the tools your team uses, such as Salesforce, HubSpot, and ad platforms. It keeps customer records, segments, and metrics in sync so sales and marketing work from the same numbers your data team trusts.
Key Features
- Reverse ETL for syncing warehouse data
- Audience builder and segmentation
- 200+ destinations for activation
- Data quality checks and observability
- Live sync and scheduled sync options
- Integrations with dbt and modern data tools
Pricing
| Plan | Price | Details |
|---|---|---|
| Pricing | Check official site | See the official site for current plans. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: data teams that want to sync warehouse data into their go-to-market tools.
Popular with: Developers, Marketers
Popular with: Developers, Marketers
How it works
The platform includes an audience builder, data quality checks, and observability that shows whether each sync ran cleanly. Integrations with dbt and other modern data tools fit naturally into a data team's existing stack.
Pricing is tiered and not published in a stable public form, so check the official site. Census is a solid choice for data teams doing reverse ETL, though it needs a warehouse and data engineering involvement to get value.
Pros and Cons
✓ Pros
- Strong reverse ETL with good observability
- Works well with the modern data stack
- Good audience segmentation features
✗ Cons
- Pricing is not published clearly
- Needs a warehouse and data team
- Smaller brand than Hightouch
Frequently Asked Questions
Is Census free?
No — Census has no free plan. Check official site
What is Census best for?
data teams that want to sync warehouse data into their go-to-market tools.
What kind of tool is Census?
Census is a Automation tool on VerlumoAI.
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View detailsLast reviewed: November 2026