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View detailsChatfuel
Chatbot platform for automating conversations on Facebook and Instagram.
Chatfuel is a chatbot platform for automating conversations on Facebook and Instagram. Its no-code flow builder lets businesses create bots that answer common questions, qualify leads, and take bookings without a developer. It also supports WhatsApp and website chat on higher plans, and includes AI tools for handling more complex conversations.
Key Features
- No-code chatbot builder with drag-and-drop flows
- Automation for Facebook Messenger and Instagram DMs
- WhatsApp and website chat on higher plans
- AI tools for handling complex conversations
- Lead capture and booking flows
- Analytics on conversations and bot performance
Pricing
| Plan | Price | Details |
|---|---|---|
| Business | $18/mo annual | 1,000 conversations a month, Facebook and Instagram bots; $20/mo on monthly billing. |
| Agency S | $100/mo | Multiple bots and higher conversation limits. |
| Agency M–XXL | $225–$2,050/mo | Large agencies with many bots and high volumes. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Popular with: Business Owners, Marketers
How it works
The platform is aimed at small and mid-sized businesses that get the same questions again and again in their DMs. The Business plan costs $18 a month on annual billing for 1,000 conversations, with Agency plans from $100 a month for multiple bots and higher volumes. A 7-day free trial is available.
Chatfuel is a practical choice for businesses that want to automate their Facebook and Instagram inbox. The no-code builder is genuinely easy to use, though the conversation-based pricing means costs grow as your audience messages you more.
Pros and Cons
✓ Pros
- No-code builder anyone can use
- Automates the most common DM questions
- Works on Facebook and Instagram out of the box
- AI tools handle conversations the bot cannot
✗ Cons
- No free plan — the old free tier is gone
- Focuses on Facebook and Instagram, with WhatsApp on higher plans
- Monthly billing is more expensive than annual
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View detailsLast reviewed: November 2026