Demandbase

Demandbase is an account-based marketing platform for B2B advertising, sales, and analytics. It helps marketers target a defined list of accounts with personalised ads, website experiences, and sales outreach, then measures the impact on pipeline and revenue.

Key Features

Account-based advertising
Account identification and intent data
Personalised website experiences
Sales and marketing alignment tools
Pipeline and revenue analytics
Integrations with Salesforce and HubSpot

Pricing

Plan	Price	Details
Enterprise	Custom	Custom pricing based on accounts and features; contact sales for a quote.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: B2B marketers running account-based campaigns across ads, sales, and analytics.
Popular with: Marketers, Business Owners

How it works

The platform combines account identification, intent data, advertising, and analytics in one system. Marketers can see which accounts are engaging, which ads they saw, and how that activity turns into meetings and deals. Its integrations with Salesforce and HubSpot keep the data flowing between marketing and sales.

Demandbase is priced with custom quotes and there is no free tier. It is an enterprise platform with a proper onboarding process. For B2B companies that run account-based marketing seriously, it is a leading, comprehensive option.

Pros and Cons

✓ Pros

Complete ABM platform in one system
Good account intent data
Strong analytics tied to revenue
Trusted by large B2B brands

✗ Cons

Enterprise pricing with no public plans
Complex setup across many channels
Too much platform for small teams

Key Features

Pricing

How it works

Pros and Cons

✓ Pros

✗ Cons

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