Drift

Drift is a conversational marketing platform with chatbots and live chat for sales. It created the category of website chat that qualifies visitors, books meetings, and routes hot leads to sales reps in real time, with playbooks, AI chatbots, and integrations with Salesforce and HubSpot.

Key Features

Conversational marketing chatbots
Lead qualification and routing
Meeting booking from chat
AI chatbots and playbooks
Salesforce and HubSpot integrations
Real-time visitor engagement

Pricing

Plan	Price	Details
Premium	$2,500/mo (annual)	Premium plan listed at $2,500/mo on annual billing; retiring 31 January 2027.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: enterprise B2B teams that already run Drift playbooks — but new buyers should look elsewhere, as Drift is being retired.
Popular with: Marketers, Business Owners

How it works

Important: Drift is being retired. Its owner, Salesloft, announced a gradual sunset in March 2026, and the chat widget stops working on 31 January 2027, with remaining data deleted on 1 May 2027. Existing customers need a replacement before then, and new buyers should not start with Drift in 2026.

Drift's Premium plan was listed at $2,500 per month on annual billing, and it no longer publishes pricing since the acquisition. It remains listed here for reference and for existing customers planning a migration, not as a recommendation for new buyers.

Pros and Cons

✓ Pros

Created the conversational marketing category
Strong playbooks for B2B sales teams
Good Salesforce and HubSpot integration

✗ Cons

Being retired on 31 January 2027; the chat widget stops working that day
No published self-serve pricing since the Salesloft acquisition
No free plan, demo only for new buyers

Key Features

Pricing

How it works

Pros and Cons

✓ Pros

✗ Cons

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