Drip

Drip is an e-commerce CRM and email platform for personalised customer journeys. It tracks what each customer browses, buys, and clicks, then uses that behaviour to trigger the right email at the right time — a welcome series for new subscribers, a reminder for a cart abandoner, or a reward for a loyal buyer.

Key Features

• Behaviour-based email automation
• Visual workflow builder
• Deep segmentation by purchase history
• Abandoned cart and post-purchase flows
• Revenue reporting per email
• Shopify and WooCommerce integrations

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

How it works

The platform's visual workflow builder makes it easy to design multi-step journeys without code, and its segmentation is deep: you can target people by lifetime value, purchase history, or engagement. It integrates with Shopify, WooCommerce, and other stores, and its revenue reporting shows which emails actually drive sales.

Drip starts at $39 per month for up to 2,500 contacts, with prices rising as the list grows. There is a 14-day free trial but no permanent free plan. For stores that want behaviour-based email done properly, it is a powerful choice.

Pros and Cons

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