Durable

Durable is an AI website builder that creates a complete business website in under a minute. Answer a few questions about your business and it writes the copy, picks images, and builds the pages. It also includes a CRM, invoicing, and an AI assistant that answers business questions.

It targets service businesses: cleaners, consultants, trades, salons, and coaches. The free plan covers a basic site, while Launch at $25 a month ($22 on annual billing) adds a custom domain, invoicing, and more AI credits, and Grow at $49 a month ($41 annual) adds marketing and more CRM capacity.

Older reviews list Starter $15, Business $25, and Mogul $95 plans; those names are outdated and the current plans are Free, Launch, and Grow. Durable is best when speed matters more than design control. If you want a unique design, Wix or a designer is a better fit.

Key Features

Full website generated in under a minute
AI-written copy and images
Built-in CRM and invoicing
AI business assistant
Custom domain on paid plans
Marketing tools on Grow

Pricing

Plan	Price	Details
Free	$0	Basic AI-generated site with Durable branding.
Launch	$25/mo	Custom domain, invoicing, and more AI credits ($22/mo billed annually).
Grow	$49/mo	Marketing tools, more CRM capacity, and higher limits ($41/mo billed annually).

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: service businesses that need a website in a day without design work.
Popular with: Business Owners, Marketers

Pros and Cons

✓ Pros

Fastest route to a live business site
Built-in CRM and invoicing
Good for service businesses
Free plan to try

✗ Cons

AI-built sites still need editing to look unique
Older plan names in reviews are now outdated
Limited design freedom compared with Wix

Key Features

Pricing

Pros and Cons

✓ Pros

✗ Cons

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