Fivetran

Fivetran is a data integration platform that moves data from applications, databases, and files into a warehouse or lake automatically. It offers hundreds of pre-built connectors — Salesforce, Shopify, Google Ads, Postgres, and many more — that sync data on a schedule, handle schema changes, and require almost no maintenance. It is the EL in the modern ELT stack.

Key Features

• Hundreds of pre-built, maintained connectors
• Automated syncing into warehouses and lakes
• Handles schema changes automatically
• Built-in transformations through dbt
• Governance, logging, and alerts
• Usage-based pricing on monthly active rows

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

How it works

The platform is built for reliability and low effort: connectors are maintained by Fivetran, so when a source API changes, the connector is updated for you. It supports transformations through dbt, and it includes data governance, logging, and alerts. Teams use it to keep a warehouse fresh without building and maintaining their own pipelines.

Fivetran is priced by usage, based on monthly active rows, with a 14-day free trial and no permanent free plan. Costs depend on how much data you sync, so check the official pricing page and calculator before budgeting. It is a strong pick for teams that want reliable, hands-off data pipelines, though heavy volumes can get expensive.

Pros and Cons

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