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View detailsGupshup
Conversational engagement platform for WhatsApp, SMS, and RCS messaging.
Gupshup is a conversational engagement platform for WhatsApp, SMS, and RCS messaging. It gives businesses API access to Meta's WhatsApp Business Platform plus tools for campaigns, chatbots, and customer engagement, handling more than 120 billion messages a year for customers in 130-plus countries.
Key Features
- WhatsApp Business API access at scale
- SMS, RCS, and voice messaging channels
- Campaign and broadcast management tools
- Chatbot builder and AI agent options
- Multi-agent inbox on the CX platform
- Click-to-WhatsApp ads and retargeting
Pricing
| Plan | Price | Details |
|---|---|---|
| Self-serve API | $0.001 per message | No subscription; $0.001 per message plus Meta fees billed at actuals. |
| CX Platform | $100/mo | Campaigns, bots, and multi-agent inbox, plus $0.008 per message. India pricing is 5,000 rupees a month. |
| Enterprise | Custom | Managed services and custom volume pricing. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: businesses that want WhatsApp, SMS, and RCS messaging with almost no platform fee.
Popular with: Developers, Marketers, Business Owners
Popular with: Developers, Marketers, Business Owners
How it works
The self-serve API is unusually cheap: a $0.001 fee per message on top of Meta's own rates, with no monthly subscription. For teams that want a finished product, the Gupshup CX platform adds campaigns, bots, and a multi-agent inbox for a monthly fee.
Gupshup is a Meta Partner of the Year winner and suits developers and high-volume senders in emerging markets. It is less suited to teams that want a polished inbox without building their own interface.
Pros and Cons
✓ Pros
- Near-zero platform fee on the self-serve API
- Massive scale and global reach
- Meta fees passed through at cost
- CX platform adds a full inbox and bots
✗ Cons
- Self-serve API has no built-in inbox or chatbot UI
- CX platform pricing varies by region
- Support is lighter on the self-serve tier
Frequently Asked Questions
Is Gupshup free?
No — Gupshup has no free plan. Self-serve API $0.001/message; CX platform from $100/mo
What is Gupshup best for?
businesses that want WhatsApp, SMS, and RCS messaging with almost no platform fee.
What kind of tool is Gupshup?
Gupshup is a AI Chatbots tool on VerlumoAI.
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View detailsLast reviewed: November 2026