🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Hightouch

Data activation platform that syncs warehouse data to marketing tools.

AutomationFree planFree plan; paid plans from $350/mo

Hightouch is a data activation platform that syncs data from your warehouse back into the tools your team uses every day, such as Salesforce, HubSpot, Facebook Ads, and Braze. Instead of copying data into yet another system, your warehouse stays the source of truth and Hightouch moves the right records to the right tools.

Key Features

  • Reverse ETL: sync warehouse data to tools
  • Audience builder for marketing segments
  • Event collection and identity resolution
  • 200+ destinations including CRMs and ad platforms
  • Data quality monitoring and alerts
  • No-code and SQL options for building syncs

Pricing

PlanPriceDetails
Free$0Free tier for small sync volumes.
Starter$350/moEntry paid plan with more syncs and features.
BusinessCustomAdvanced features and support; contact sales.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: data and growth teams that want to activate warehouse data in their marketing and sales tools.
Popular with: Developers, Marketers

How it works

Marketers can build audiences with a no-code builder, while data teams can define syncs in SQL. Data quality monitoring alerts you when a sync breaks or data looks wrong, which keeps downstream tools trustworthy.

A free plan is available for small volumes, and paid plans start at $350 a month. Hightouch is a strong choice for teams with a mature warehouse, though it is expensive for small teams and useless without a warehouse to sync from.

Pros and Cons

✓ Pros

  • Warehouse stays the source of truth
  • No-code audience builder for marketers
  • Strong data quality features

✗ Cons

  • Pricing is high for small teams
  • Needs a data warehouse to be useful
  • Setup needs data team involvement

Frequently Asked Questions

Is Hightouch free?

Yes — Hightouch has a free plan. Free plan; paid plans from $350/mo

What is Hightouch best for?

data and growth teams that want to activate warehouse data in their marketing and sales tools.

What kind of tool is Hightouch?

Hightouch is a Automation tool on VerlumoAI.

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Last reviewed: November 2026

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