Keap

Keap, formerly Infusionsoft, is a CRM and marketing automation platform built for small businesses. It combines contact management, email marketing, automation, appointments, invoicing, and payments in one system, so a small team can run sales and marketing without juggling several tools.

Key Features

CRM and marketing automation for small business
Automated follow-up sequences
Appointments, invoices, and payments
Landing pages and forms
Lead scoring and segmentation
Integrations with popular small-business tools

Pricing

Plan	Price	Details
Pro	$129/mo	CRM, email, and automation for 1,500 contacts; billed annually.
Max	$199/mo	Adds lead scoring, analytics, and more; billed annually.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: small service businesses that want CRM, marketing, and payments in one place.
Popular with: Business Owners, Marketers

How it works

Automated follow-up sequences keep leads warm, lead scoring prioritises the hottest prospects, and landing pages and forms capture new contacts. The platform is particularly popular with coaches, consultants, and service businesses.

Paid plans start at $129 a month on annual billing, with a free trial but no permanent free plan. Keap is a good all-in-one choice for small businesses, though it is expensive for very small teams and its interface feels dated in places.

Key Features

Pricing

How it works

Pros and Cons

✓ Pros

✗ Cons

Related Tools

Zapier

Make

n8n