🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Later

Visual social media scheduler for Instagram, TikTok and Pinterest planning.

Social MediaFree planFree plan; Starter from $18.75/mo annual

Later is a visual social media scheduler built for Instagram, TikTok, and Pinterest planning. Its drag-and-drop calendar and media library make it easy to plan a feed visually, preview how posts will look, and schedule everything in advance. It also includes a link-in-bio tool and basic analytics.

Key Features

  • Visual drag-and-drop content calendar
  • Media library with feed preview
  • Scheduling for Instagram, TikTok, and Pinterest
  • Link-in-bio tool for driving traffic
  • Hashtag suggestions and best-time-to-post data
  • Analytics and reporting on paid plans

Pricing

PlanPriceDetails
Free$01 social set, 10 posts a month.
Starter$18.75/mo annual1 social set, 30 posts per profile a month, link-in-bio; $25/mo on monthly billing.
Growth$37.50/mo annualApprovals, external feedback links, more posts; $50/mo on monthly billing.
Scale$82.50/mo annual6 social sets, 4 users, no post cap; $110/mo on monthly billing.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: creators and brands who plan Instagram, TikTok, and Pinterest visually.
Popular with: Marketers, Business Owners, Video Creators

How it works

The platform sells social sets — one profile per network — which keeps pricing simple for creators who manage one brand across several networks. The free plan covers 10 posts a month, enough to test the workflow, and paid plans add approvals, more sets, and deeper analytics.

Later starts at $25 a month for Starter, or $18.75 on annual billing, with Growth at $50 and Scale at $110. It is a good fit for visual-first creators and small brands, though teams that need X publishing will have to look elsewhere.

Pros and Cons

✓ Pros

  • Best visual planning for Instagram and TikTok
  • Simple social-set pricing for one brand
  • Free plan to test the workflow
  • Link-in-bio tool included

✗ Cons

  • Does not publish to X at all
  • Free plan is limited to 10 posts a month
  • Approvals need the Growth plan or higher

Related Tools

Buffer

Social MediaFree plan

Schedule social posts across channels with an AI assistant on every plan.

Free plan; Essentials $6/channel/mo
View details

Predis.ai

Social MediaFree plan

AI social media generator that creates posts, reels, and captions from your product.

Free plan; Lite from $27/mo annual
View details

Hootsuite

Social MediaPaid

All-in-one social media management platform for scheduling and analytics.

14-day trial; Standard from $99/user/mo annual
View details

Last reviewed: November 2026

← Back to Social Media (65 tools)

VerlumoAI Assistant
Hi! I can help you find the right AI tool. Try one of these: