Looker

Looker is Google Cloud's business intelligence platform, built around a central idea: model your data once, then let every team explore it with confidence. Its LookML modelling layer defines metrics, dimensions, and business logic in one place, so a report in marketing and a report in finance always use the same definition of revenue. That consistency is the main reason large organisations choose it.

Key Features

• LookML modelling layer for consistent, governed metrics
• Self-service Explores for business users
• Native integration with BigQuery and Google Cloud
• Scheduled reports and alerts
• Embedded dashboards for products and portals
• Looker Studio for free-form reporting

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

How it works

Analysts write LookML models and build Explores — governed, self-service views of the data — while business users drag, filter, and drill down without touching code. Looker connects to Google BigQuery and other cloud warehouses, schedules reports, and embeds dashboards into other products. It also includes Looker Studio (formerly Data Studio) for lighter, free-form reporting.

Looker is an enterprise product with quote-based pricing and no public price list or free plan. It suits organisations that already run on Google Cloud and need governed, consistent metrics across many teams. Smaller companies will usually find it heavy and expensive compared with simpler BI tools.

Pros and Cons

Related Tools