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View detailsLooker Studio
Google's free dashboard tool that turns data from many sources into shareable, interactive reports.
Looker Studio is Google's free dashboard and reporting tool. Connect a data source — Google Analytics, Google Sheets, BigQuery, a CSV file, or one of hundreds of partner connectors — and build interactive dashboards with drag-and-drop charts, filters, and scorecards. Reports update as the source data changes, and you can share them with a link or embed them in a website.
Key Features
- Free interactive dashboards and reports
- Connectors for Google Analytics, Sheets, BigQuery, and more
- Drag-and-drop charts, filters, and scorecards
- Live data that refreshes automatically
- Sharing by link and website embedding
- Ready-made templates for common marketing reports
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Full dashboard building, all core connectors, sharing and embedding. |
| Pro | Check official site | Team features, admin controls, and support for organisations; see the official site for current pricing. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: marketers, freelancers, and small businesses that need free, shareable dashboards.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The tool is deliberately simple compared with enterprise BI platforms. There is no modelling layer and no SQL required for basic reports, which makes it the default choice for marketers, small businesses, and freelancers who need a client-facing dashboard without a budget. Templates for common reports, such as Google Ads or Search Console performance, get you started in minutes.
Looker Studio is free for everyone, with a paid Pro tier for organisations that need team features, admin controls, and support. The free version is generous enough for most reporting work. Its main limits are weaker data blending than paid BI tools and performance that can slow down on very large datasets.
Pros and Cons
✓ Pros
- Completely free for the core product
- Very easy to learn — no SQL needed
- Excellent Google product integrations
- Easy sharing and embedding
✗ Cons
- Data blending is weaker than paid BI tools
- Can be slow with very large datasets
- Limited governance and admin controls on the free plan
Frequently Asked Questions
Is Looker Studio free?
Yes — Looker Studio has a free plan. Free; Pro available for teams
What is Looker Studio best for?
marketers, freelancers, and small businesses that need free, shareable dashboards.
What kind of tool is Looker Studio?
Looker Studio is a Data & Analytics tool on VerlumoAI.
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View detailsLast reviewed: November 2026