Microsoft Clarity

Microsoft Clarity is a free analytics tool that shows how people use your website. It combines session recordings, heatmaps, and behaviour insights — including rage clicks, dead clicks, and excessive scrolling — so you can see where users struggle and what they ignore. It is designed to be installed in minutes and to work alongside tools such as Google Analytics.

Key Features

• Free session recordings with no limits
• Heatmaps for clicks, scrolls, and movement
• Rage click and dead click detection
• AI session summaries and insights
• Google Analytics integration
• Works on unlimited websites

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

How it works

Clarity's appeal is that it is completely free with no session limits. There are no sampling caps, no paid tiers, and no usage-based pricing: you get unlimited recordings and heatmaps for as many sites as you like. Its AI features summarise sessions and highlight the most important issues, and it integrates with Google Analytics so you can jump from a metric to the sessions behind it.

Microsoft Clarity is free forever, with no paid plan at all. It is one of the best-value tools on the web for small businesses, bloggers, and product teams that want to understand user behaviour. Its main limits are that it is web-only — no mobile app analytics — and its reporting is lighter than paid product analytics platforms.

Pros and Cons

Related Tools