🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Mouseflow

Website analytics with heatmaps, session recordings, and funnel analysis.

MarketingFree planFree ~500 sessions/mo; Essential from €25/mo

Mouseflow is a website analytics tool with heatmaps, session recordings, and funnel analysis. It shows where visitors click, scroll, and hesitate, records their sessions so you can watch real behaviour, and builds funnels that reveal where people drop out before converting.

Key Features

  • Heatmaps for clicks, scrolls, and attention
  • Session recordings with friction scoring
  • Funnel analysis and drop-off reports
  • Form analytics for field-level abandonment
  • Feedback and on-site surveys
  • Integrations with Google Analytics and HubSpot

Pricing

PlanPriceDetails
Free$0Around 500 sessions/mo, 1 site, 1 month retention.
Essential€25/mo5K sessions/mo; core heatmaps, recordings, and funnels.
Advanced€109/mo25K sessions/mo; adds advanced features and longer retention.
Premium€319/mo100K sessions/mo; full feature set for busy sites.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: small businesses and marketers who want affordable heatmaps, recordings, and funnels in one tool.
Popular with: Marketers, Business Owners, Developers

How it works

Its standout features are friction scoring, which flags sessions with rage clicks and form errors, and form analytics, which shows exactly which fields cause visitors to abandon a form. It also offers feedback surveys and integrates with tools like Google Analytics and HubSpot.

Mouseflow has a free plan for around 500 sessions per month on one site with one month of retention. Essential costs €25 per month for 5,000 sessions, Advanced costs €109 per month for 25,000 sessions, and Premium costs €319 per month for 100,000 sessions, with roughly 35% off on annual billing.

Pros and Cons

✓ Pros

  • Friction scoring finds usability problems fast
  • Form analytics show exactly where users quit
  • Affordable entry price for small sites

✗ Cons

  • Free plan is limited to about 500 sessions per month
  • Prices are in euros, so dollar costs vary with exchange rates
  • Less depth than enterprise analytics platforms

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Last reviewed: November 2026

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