🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Moz Pro

SEO platform for keyword research, link analysis and site audits.

SEO ToolsPaidStarter from $49/mo

Moz Pro is an SEO platform for keyword research, link analysis, and site audits. It is one of the oldest names in SEO, and its Domain Authority metric is still widely used as a shorthand for a site's ranking strength.

Key Features

  • Keyword Explorer with difficulty scores
  • Link Explorer with Domain Authority
  • Site crawler for technical audits
  • Rank tracking for keywords
  • On-page optimisation guidance
  • Moz Local for business listings

Pricing

PlanPriceDetails
Starter$49/mo1 site, 50 tracked keywords, 100K pages crawled per week.
Standard$99/mo3 sites, 300 tracked keywords, 400K pages crawled per week.
Medium$179/mo10 sites, 1,500 tracked keywords, 2M pages crawled per week, 2 seats.
Large$299/mo25 sites, 3,000 tracked keywords, 5M pages crawled per week, 3 seats.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: SEOs and marketers who want keyword research, link data, and site audits in one trusted suite.
Popular with: Marketers, Business Owners

How it works

The suite covers the core SEO jobs: Keyword Explorer for research, Link Explorer for backlink analysis, a site crawler for technical audits, and rank tracking for monitoring positions. It also includes Moz Local for managing business listings.

Moz Pro suits in-house SEOs, freelancers, and small agencies who want a reliable, well-documented suite. It is not the cheapest option, with plans from $49 a month, but its data quality and long track record make it a safe choice for serious SEO work.

Pros and Cons

✓ Pros

  • Trusted brand with a long track record
  • Domain Authority is an industry standard
  • Solid all-round SEO suite
  • Good local SEO tools

✗ Cons

  • No free plan, only a trial on some plans
  • Entry plan limits keywords and sites
  • Interface feels dated next to newer rivals

Frequently Asked Questions

Is Moz Pro free?

No — Moz Pro has no free plan. Starter from $49/mo

What is Moz Pro best for?

SEOs and marketers who want keyword research, link data, and site audits in one trusted suite.

What kind of tool is Moz Pro?

Moz Pro is a SEO Tools tool on VerlumoAI.

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Last reviewed: November 2026

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