Recraft

Recraft is an AI image generator built for designers who want control. Instead of one random result per prompt, it lets you set the image style, colour palette, and layout up front, generate image sets with a consistent look, and export results as vectors (SVG) as well as raster images. It also includes AI upscaling, background removal, and mockup tools.

Key Features

• Text-to-image with precise style and colour controls
• Vector (SVG) generation for logos and icons
• Image sets with a consistent style across many images
• AI upscaling, background removal, and mockups
• Brand style controls for consistent marketing graphics
• Raster and vector export options

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

How it works

The standout feature is precision. Recraft's models are trained to follow detailed style instructions, and its vector generation means logos, icons, and illustrations come out as editable SVG files — something most image generators cannot do. For brand work, marketing graphics, and product mockups, that control matters more than raw photorealism.

The free plan gives daily credits but the images are public and cannot be used commercially, so real work needs a paid plan from $10 per month on annual billing. Recraft is best for designers and marketers who need on-brand, editable graphics rather than one-off artistic images.

Pros and Cons

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