RollWorks

RollWorks is an account-based marketing platform for targeting, advertising, and sales alignment. It helps B2B teams identify target accounts, run display and social ads to them, and alert sales when those accounts engage — all from a simpler interface than the big enterprise ABM platforms.

Key Features

Account-based display and social advertising
Account identification and intent data
Sales alerts for engaged accounts
Playbooks for common ABM campaigns
Integrations with HubSpot and Salesforce
Pipeline and account analytics

Pricing

Plan	Price	Details
Pricing	Custom	Custom pricing based on accounts and features; contact sales for a quote.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: B2B teams that want account-based advertising without enterprise complexity.
Popular with: Marketers, Business Owners

How it works

The platform is built for mid-size B2B teams that want ABM without a huge implementation project. It integrates with HubSpot and Salesforce, uses intent data to prioritise accounts, and reports on how account engagement turns into pipeline. Its playbooks give teams a starting point for common ABM campaigns.

RollWorks is priced with custom quotes and there is no free tier. It is aimed at teams that are ready to invest in ABM but do not need the full enterprise stack. For mid-size B2B marketers, it is a focused and approachable option.

Pros and Cons

✓ Pros

Simpler ABM than enterprise rivals
Good HubSpot and Salesforce integrations
Useful playbooks to start fast
Clear account analytics

✗ Cons

Enterprise pricing with no public plans
Smaller feature set than larger ABM platforms
Best value is for teams already using HubSpot or Salesforce

Key Features

Pricing

How it works

Pros and Cons

✓ Pros

✗ Cons

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