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View detailsShopify is the most widely used ecommerce platform for building and running online stores. It combines a website builder, a secure checkout, payment processing, inventory management, and shipping tools in one dashboard, so a new store can start selling the same day it is set up.
Key Features
- Complete online store builder with themes
- Secure checkout and Shopify Payments
- Inventory, orders, and shipping tools
- App store with thousands of extensions
- Sell on social media and in person
- Analytics and discount-code tools
Pricing
| Plan | Price | Details |
|---|---|---|
| Basic | $29/mo annual | $39 per month on monthly billing. Full store, 2.9% + 30c card rate, 2% third-party gateway fee. 3-day free trial, then $1/month for 3 months. |
| Grow | $79/mo annual | $105 per month on monthly billing. Lower card rates, professional reports, more staff accounts. |
| Advanced | $299/mo annual | $399 per month on monthly billing. Lowest card rates, advanced reports, third-party shipping rates. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: anyone starting or scaling an online store who wants a complete ecommerce platform.
Popular with: Business Owners, Marketers
Popular with: Business Owners, Marketers
How it works
The platform scales from a single-product shop to a large brand. Thousands of apps extend it with email marketing, reviews, subscriptions, and accounting, while themes control the look of the storefront. Shopify Payments handles cards, and the platform supports selling on Instagram, TikTok, Google, and in person.
Shopify suits sellers who want a reliable, all-in-one store without managing servers or security. The trade-off is cost: the subscription, card fees, and paid apps add up, and moving a store away from Shopify later takes work. For most online sellers, though, the convenience is worth it.
Pros and Cons
✓ Pros
- Fastest way to launch a real online store
- Huge app ecosystem for every need
- Reliable checkout and payment handling
- Scales from first sale to large brand
✗ Cons
- Monthly fees add up, plus card processing charges
- Transaction fees apply unless you use Shopify Payments
- Customisation beyond themes needs apps or code
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View detailsLast reviewed: November 2026