Snowplow

Snowplow is an open-source platform for collecting behavioural data — what users do on websites, apps, and other products — and loading it into your own warehouse. Unlike analytics tools that aggregate data for you, Snowplow gives you the raw event-level data, so you can model it however you want and own it completely. It is the data collection layer for teams that take data ownership seriously.

Key Features

• Open-source behavioural data collection
• Raw event-level data you fully own
• Schema validation and event enrichment
• Loads into Snowflake, BigQuery, Databricks, and more
• Managed Snowplow BDP option
• Works for web, mobile, and server events

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

How it works

The platform is built for accuracy and control. It validates events against schemas, enriches them with context such as device, location, and marketing source, and loads them into Snowflake, BigQuery, Databricks, or Postgres. Snowplow BDP is the managed version, adding hosting, monitoring, and support, while the open-source core remains free to run yourself.

Snowplow is free as open-source software, and Snowplow BDP is priced by quote. It is a strong pick for product and data teams that want first-party behavioural data they fully own, though setup and modelling need engineering effort, and it is not a dashboard or reporting tool on its own.

Pros and Cons

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