VerlumoAIEnterprise social media management for publishing, listening, and engagement.
View detailsSparkToro
Audience research tool that shows where your audience spends time online.
SparkToro is an audience research tool that shows where your audience spends time online. Search any keyword, website, or social account, and it reveals the websites, podcasts, YouTube channels, and social accounts that audience reads, listens to, and follows — so you know where to advertise, pitch, and publish.
Key Features
- Audience research by keyword, website, or account
- Shows websites, podcasts, and channels your audience follows
- Social account and influencer discovery
- Audience demographics and interests
- Searches across millions of profiles and sites
- Exports for media planning and outreach
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | 3 audience previews a month. |
| Personal | $38/mo annual | More searches and features; $450/yr on annual billing. |
| Business | $112/mo annual | Team features and higher limits; $150/mo on monthly billing. |
| Agency | $300/mo | Highest limits for agencies; $300/mo on monthly billing. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: marketers who research where their audience spends time online before choosing channels.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The tool is built for marketers who plan campaigns and content. The free plan covers 3 audience previews a month, enough to test it. Personal costs $38 a month on annual billing, Business $112, and Agency $300, each adding more searches and team features.
SparkToro answers a question most marketers guess at: where does my audience actually pay attention? It does not schedule posts or manage accounts, so it pairs with a scheduler rather than replacing one. For research and media planning, it is one of the most useful tools in this directory.
Pros and Cons
✓ Pros
- Reveals where your audience actually pays attention
- Free plan to test the research
- Covers podcasts, YouTube, and websites, not just social
- Exports make media planning easy
✗ Cons
- Free plan covers only 3 audience previews a month
- Paid plans start at $38 a month
- Does not manage or schedule posts — research only
Frequently Asked Questions
Is SparkToro free?
Yes — SparkToro has a free plan. Free plan; Personal from $38/mo annual
What is SparkToro best for?
marketers who research where their audience spends time online before choosing channels.
What kind of tool is SparkToro?
SparkToro is a Social Media tool on VerlumoAI.
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View detailsLast reviewed: November 2026