VerlumoAIAI content optimiser that scores your articles against Google's top pages.
View detailsSpyFu is a competitor intelligence tool revealing rivals' keywords and ad history. Enter a competitor's domain and it shows the keywords they rank for, the Google Ads they have run, and how long those ads have been live, with estimated spend.
Key Features
- Competitor keyword research
- Historical Google Ads data with spend estimates
- Rank tracking with fast updates
- Backlink analysis
- Keyword gap and domain comparison
- White-label reports on Pro and up
Pricing
| Plan | Price | Details |
|---|---|---|
| Basic | $39/mo | $29 per month on annual billing. 1 tracking project, 5,000 keywords, weekly rank updates. |
| Pro + AI | $119/mo | $89 per month on annual billing. 10 projects, API access, white-label reports, 15-minute rank updates. First month $59. |
| Team / Agency | $249/mo | $187 per month on annual billing. Unlimited projects, 5 users, all Pro features. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: PPC teams and freelance SEOs who need competitor keyword and ad history at a fair price.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The tool's strength is historical PPC data: years of ad copy and keyword history that help you see what a competitor has tested and kept. It also includes rank tracking, backlink data, and keyword research, all at a lower price than the big suites.
SpyFu suits PPC marketers, freelance SEOs, and agencies who need fast competitive intelligence without an enterprise bill. Basic starts at $39 a month, and Pro at $119 adds API access, white-label reports, and faster rank updates.
Pros and Cons
✓ Pros
- Unique historical PPC ad data
- Affordable competitive intelligence
- Fast rank updates on Pro
- Good for PPC and SEO research
✗ Cons
- No free plan
- No deep technical site audit
- Backlink data is thinner than specialist tools
Frequently Asked Questions
Is SpyFu free?
No — SpyFu has no free plan. Basic from $39/mo
What is SpyFu best for?
PPC teams and freelance SEOs who need competitor keyword and ad history at a fair price.
What kind of tool is SpyFu?
SpyFu is a SEO Tools tool on VerlumoAI.
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View detailsLast reviewed: November 2026