Trustpilot

Trustpilot is a review platform where customers rate businesses and build trust. Companies invite customers to leave reviews, display them with TrustBox widgets on their website, and respond to feedback publicly, building a visible reputation that shoppers recognize and trust.

Key Features

Public review profiles with star ratings
TrustBox widgets for websites
Automated review invitations
Review response and management tools
Analytics and reporting dashboards
Google and ecommerce integrations

Pricing

Plan	Price	Details
Free	$0	50 review invitations per month, 1 user login.
Plus	$319/mo (annual)	Per month billed annually; adds more invitations and features.
Premium / Enterprise	Custom	Custom pricing for larger brands and advanced features.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: consumer brands that want the trust and recognition of the world's best-known review platform.
Popular with: Marketers, Business Owners

How it works

Its strength is recognition: the Trustpilot name and star rating carry weight with consumers, and its reviews appear in Google search results and ads. Trustpilot also offers review analytics, invitation automation, and integrations with ecommerce and CRM platforms.

Trustpilot has a free plan with 50 review invitations per month and one user login. Plus costs $319 per month on annual billing, with Premium and Enterprise above it. It is a good fit for consumer brands that want third-party credibility at scale.

Pros and Cons

✓ Pros

Most recognized review brand with consumers
Reviews show up in Google search results
Good automation for collecting reviews

✗ Cons

Paid plans are expensive, starting at $319 per month on annual billing
Pricing is per domain and billed annually only
Free plan is limited to 50 review invitations per month

Key Features

Pricing

How it works

Pros and Cons

✓ Pros

✗ Cons

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