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Yoast SEO

WordPress SEO plugin that optimises pages for search engines.

SEO ToolsFree planFree plugin; Premium $99/yr per site

Yoast SEO is a WordPress SEO plugin that optimises pages for search engines. It has been the default SEO plugin for WordPress for over a decade, and it gives every post and page a clear analysis: a focus keyphrase check, a readability score, and practical suggestions for improvement.

Key Features

  • On-page SEO and readability analysis
  • XML sitemaps and schema markup
  • Redirect manager in Premium
  • Multiple focus keyphrases in Premium
  • Internal linking suggestions
  • Yoast Academy courses in Premium

Pricing

PlanPriceDetails
Free$0Focus keyphrase analysis, readability, sitemaps, schema, breadcrumbs.
Premium$99/yrRedirect manager, up to 5 keyphrases, internal linking suggestions, IndexNow, Yoast Academy. Priced per site.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.

Best for: WordPress site owners who want the most widely used SEO plugin with clear on-page guidance.
Popular with: Marketers, Writers, Developers

How it works

The free version covers the fundamentals: titles, meta descriptions, XML sitemaps, schema, and breadcrumbs. Premium adds a redirect manager, multiple keyphrases, internal linking suggestions, and access to Yoast Academy courses, for $99 a year per site.

Yoast SEO suits WordPress owners who want reliable, well-supported SEO guidance without a steep learning curve. It is not the cheapest plugin, and the per-site pricing adds up for agencies, but its stability and huge user base make it a safe default.

Pros and Cons

✓ Pros

  • Most widely used WordPress SEO plugin
  • Clear, actionable on-page guidance
  • Stable and well supported
  • Good for beginners

✗ Cons

  • Premium is priced per site, so costs multiply
  • Free version shows upsell notices in the dashboard
  • Some features need separate paid add-ons

Frequently Asked Questions

Is Yoast SEO free?

Yes — Yoast SEO has a free plan. Free plugin; Premium $99/yr per site

What is Yoast SEO best for?

WordPress site owners who want the most widely used SEO plugin with clear on-page guidance.

What kind of tool is Yoast SEO?

Yoast SEO is a SEO Tools tool on VerlumoAI.

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Semrush

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Last reviewed: November 2026

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