🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

AB Tasty

Experimentation and personalization platform for websites and mobile apps.

MarketingPaidCustom pricing — contact sales

AB Tasty is an experimentation and personalization platform for websites and mobile apps. It lets marketers run A/B and multivariate tests, personalize content by audience segment, and deploy changes with a visual editor, without waiting on developers for every experiment.

Key Features

  • A/B and multivariate testing
  • Visual editor for no-code changes
  • Personalization by audience segment
  • AI-driven content recommendations
  • Feature flags and progressive rollouts
  • Integrations with analytics and ecommerce tools

Pricing

PlanPriceDetails
CustomCustomPricing is quoted by the vendor; contact sales for a quote.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: ecommerce and marketing teams that want experimentation and personalization without heavy development work.
Popular with: Marketers, Developers, Business Owners

How it works

Its strength is speed: teams can launch tests, roll out winning variants, and personalize pages based on behaviour, location, or purchase history, all from one dashboard. AB Tasty also offers AI-driven recommendations and integrations with major analytics and ecommerce platforms.

AB Tasty merged with VWO in January 2026 under their parent company Wingify. Pricing is custom and quoted by the vendor, with no published prices and no free plan. It suits mid-sized and enterprise ecommerce teams; smaller stores will find simpler testing tools more affordable.

Pros and Cons

✓ Pros

  • Fast no-code testing and personalization
  • Good fit for ecommerce teams
  • AI recommendations for content and offers

✗ Cons

  • No published pricing; costs are quoted by the vendor
  • Merged with VWO under Wingify in January 2026, so the product line is in transition
  • Enterprise focus makes it expensive for small teams

Frequently Asked Questions

Is AB Tasty free?

No — AB Tasty has no free plan. Custom pricing — contact sales

What is AB Tasty best for?

ecommerce and marketing teams that want experimentation and personalization without heavy development work.

What kind of tool is AB Tasty?

AB Tasty is a Marketing tool on VerlumoAI.

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Last reviewed: November 2026

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