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View detailsPardot
Salesforce's B2B marketing automation platform for lead nurturing and scoring.
Pardot, officially called Salesforce Marketing Cloud Account Engagement since 2022, is Salesforce's marketing automation platform for B2B teams. It helps companies generate leads, nurture them with targeted email campaigns, score them based on behaviour, and hand the warmest ones to sales, all inside the Salesforce CRM the team already uses.
Key Features
- B2B lead generation with forms and landing pages
- Automated lead nurturing journeys and drip campaigns
- Lead scoring and grading based on behaviour
- Native two-way sync with Salesforce CRM
- B2B Marketing Analytics and campaign reporting
- AI-powered lead scoring on higher editions
Pricing
| Plan | Price | Details |
|---|---|---|
| Growth+ | $1,250/org/mo | Billed annually. 10,000 mailable contacts; lead nurturing and scoring. |
| Plus+ | $2,750/org/mo | Billed annually. 10,000 contacts; AI-powered scoring and B2B Marketing Analytics. |
| Advanced+ | $4,400/org/mo | Billed annually. 10,000 contacts; business units and dedicated IP address. |
| Premium+ | $15,000/org/mo | Billed annually. 75,000 contacts; Premier Success and all capabilities. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: B2B companies already running Salesforce that need serious marketing automation.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform covers the full B2B funnel: landing pages and forms to capture leads, automated nurture journeys, lead scoring and grading, and analytics that show which campaigns actually produced pipeline. Because it lives on Salesforce, sales and marketing work from the same records, and the newer editions add AI-powered scoring and access to Marketing Cloud Next.
Pardot is an enterprise product with enterprise pricing: the Growth edition starts at $1,250 per organisation per month on an annual contract, and every edition requires Salesforce Enterprise or Unlimited Edition, so the CRM cost sits on top. Small businesses will find it far too expensive and complex. For a B2B company already running on Salesforce, though, it is the natural marketing automation choice.
Pros and Cons
✓ Pros
- Deep, native integration with Salesforce CRM
- Strong B2B lead scoring and nurturing
- Proven at enterprise scale
- AI scoring and Marketing Cloud Next access included
✗ Cons
- Starts at $1,250 a month, far too costly for small teams
- Requires Salesforce Enterprise or Unlimited Edition
- Complex setup that usually needs an admin or partner
Frequently Asked Questions
Is Pardot free?
No — Pardot has no free plan. From $1,250/org/mo billed annually
What is Pardot best for?
B2B companies already running Salesforce that need serious marketing automation.
What kind of tool is Pardot?
Pardot is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026