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View detailsMailchimp
Email and marketing platform for campaigns, automations, and audience growth.
Mailchimp is an email and marketing platform for campaigns, automations, and audience growth. It combines a drag-and-drop email builder, audience management, landing pages, and automation journeys with analytics that show opens, clicks, and revenue per campaign. It is one of the most widely used email tools in the world.
Key Features
- Drag-and-drop email campaign builder
- Automation journeys and welcome series
- Audience segmentation and tagging
- Landing pages and signup forms
- Analytics with revenue tracking
- AI content and subject line suggestions
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 250 contacts and 500 sends a month; basic templates and forms. |
| Essentials | $13/mo | From $13/month for 500 contacts; more templates, automation, and 3 seats. Price rises with list size. |
| Standard | $20/mo | From $20/month for 500 contacts; advanced automation, A/B testing, and 5 seats. |
| Premium | $350/mo | From $350/month for 10,000 contacts; unlimited seats, advanced segmentation, and phone support. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: small businesses that want a complete email marketing platform with strong templates.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform suits small businesses that want everything in one place: design a campaign, segment the audience, set up a welcome automation, and track results without separate tools. Its template library and AI content suggestions help non-designers produce professional emails, and the free plan lets you start small.
Mailchimp's free plan covers up to 250 contacts and 500 sends a month. Essentials starts at $13 per month for 500 contacts, Standard at $20 per month, and Premium at $350 per month for 10,000 contacts, with prices rising as the list grows. It is powerful and polished, but the bill climbs fast with a large list.
Pros and Cons
✓ Pros
- Polished builder and template library
- Strong automation and segmentation
- Good analytics with revenue tracking
- Free plan to start small
✗ Cons
- Free plan cut to 250 contacts and 500 sends in 2026
- Price rises steeply as your list grows
- Charges for unsubscribed contacts too
Frequently Asked Questions
Is Mailchimp free?
Yes — Mailchimp has a free plan. Free plan; Essentials from $13/mo
What is Mailchimp best for?
small businesses that want a complete email marketing platform with strong templates.
What kind of tool is Mailchimp?
Mailchimp is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026