VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsAct-On
Marketing automation platform for email, lead scoring, and CRM integration.
Act-On is a marketing automation platform for email, lead scoring, and CRM integration. It helps B2B marketers build automated nurture programs, score leads based on behaviour, and hand the hottest leads to sales — with reporting that shows which campaigns drive pipeline.
Key Features
- Email campaigns and nurture programs
- Lead scoring based on behaviour
- Website visitor tracking
- CRM integrations with Salesforce and Dynamics
- Landing pages and forms
- Pipeline and campaign reporting
Pricing
| Plan | Price | Details |
|---|---|---|
| Pricing | Check official site | See the official site for current plans. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: mid-size B2B teams that want marketing automation with strong CRM integration.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform is built for mid-size teams that want serious automation without enterprise complexity. Its integrations with Salesforce, Microsoft Dynamics, and HubSpot keep marketing and sales data in sync, and its website tracking shows which pages a lead visited before converting.
Act-On's pricing is not published on its site, so check the official page for current plans. There is a free trial but no permanent free plan. For B2B teams that want reliable automation with strong CRM integration, it is a solid, long-standing choice.
Pros and Cons
✓ Pros
- Strong CRM integrations
- Good lead scoring
- Reliable automation
- Solid reporting tied to pipeline
✗ Cons
- Pricing is not published — check the official site
- No free plan — trial only
- Interface can feel dated next to newer tools
Frequently Asked Questions
Is Act-On free?
No — Act-On has no free plan. Check official site
What is Act-On best for?
mid-size B2B teams that want marketing automation with strong CRM integration.
What kind of tool is Act-On?
Act-On is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026