VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsAmplitude
Digital analytics platform for understanding product usage and growth drivers.
Amplitude is a digital analytics platform that helps teams understand product usage and growth. It tracks user events across web and mobile, then lets you build funnels, retention curves, journey maps, and cohorts to see which behaviors lead to activation, upgrades, and long-term use.
Key Features
- Event analytics with funnels and retention
- User journeys and path analysis
- Cohorts and behavioral segmentation
- Built-in experimentation and A/B testing
- Session replay for product flows
- AI-assisted insights and anomaly alerts
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 2M events/mo forever; core analytics included. |
| Plus | Scales with usage | Starts at $0 and scales, around $75/mo (annual) at 3M events. |
| Growth / Enterprise | Custom | Custom pricing for larger volumes and advanced governance. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: product teams that want a free, full-featured analytics platform to understand how users move through their product.
Popular with: Marketers, Developers, Business Owners
Popular with: Marketers, Developers, Business Owners
How it works
Its strength is breadth: Amplitude combines analytics with experimentation, session replay, guides, and AI-assisted insights, so teams can measure a change, test it, and watch real sessions in one place. It also offers strong data governance and identity resolution for larger organizations.
Amplitude's free plan is genuinely useful at $0 for up to 2 million events per month, forever. The Plus plan starts at $0 and scales with volume (around $75 per month on annual billing at 3 million events), while Growth and Enterprise are custom. It is a strong choice for startups and product teams that want depth without an upfront bill.
Pros and Cons
✓ Pros
- Free plan covers up to 2M events a month
- Analytics, experimentation, and replay in one platform
- Strong cohort and journey analysis
✗ Cons
- Paid pricing scales with event volume and can get expensive
- Learning curve for the full chart and experiment suite
- Some advanced features are locked behind Growth and Enterprise
Frequently Asked Questions
Is Amplitude free?
Yes — Amplitude has a free plan. Free up to 2M events/mo; Plus scales with usage
What is Amplitude best for?
product teams that want a free, full-featured analytics platform to understand how users move through their product.
What kind of tool is Amplitude?
Amplitude is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026