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View detailsCapterra
Software discovery site with reviews, comparisons, and pricing for buyers.
Capterra is a software discovery site with reviews, comparisons, and pricing for buyers. It covers thousands of software categories, from CRM to accounting, and helps buyers shortlist tools by reading verified reviews, comparing features, and checking pricing side by side.
Key Features
- Thousands of software categories and reviews
- Side-by-side feature and price comparisons
- Filters for business size and budget
- Free basic vendor listing
- Pay-per-click advertising options
- Buyer guides and research reports
Pricing
| Plan | Price | Details |
|---|---|---|
| Free listing | $0 | Free basic vendor listing on the marketplace. |
| Paid advertising | Custom | Custom pay-per-click pricing for advertising and premium placement. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: software vendors who want to be discovered by buyers searching for tools in their category.
Popular with: Marketers, Business Owners, Developers
Popular with: Marketers, Business Owners, Developers
How it works
For buyers, Capterra is a starting point for research, with filters for business size, features, and budget. For vendors, a listing puts the product in front of buyers who are actively looking to purchase, with paid advertising options to appear higher in results and capture more clicks.
Capterra lets vendors create a free basic listing. Paid advertising and premium placement are custom-priced, usually on a pay-per-click basis, so check the official site for current options. It is a standard listing for software companies that sell to small and mid-sized businesses.
Pros and Cons
✓ Pros
- Huge buyer audience for software
- Free listing gets you discovered
- Good for SMB-focused vendors
✗ Cons
- Paid advertising costs are custom and can be expensive
- Listing does not guarantee leads
- Reviews are public and cannot be controlled
Frequently Asked Questions
Is Capterra free?
Yes — Capterra has a free plan. Free listing; paid advertising custom
What is Capterra best for?
software vendors who want to be discovered by buyers searching for tools in their category.
What kind of tool is Capterra?
Capterra is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026