Criteo

Criteo is a commerce media platform that helps brands, retailers, and agencies reach shoppers with advertising built on real purchase behaviour. Its best-known strength is dynamic retargeting: showing people ads for the exact products they viewed or left in a cart, across display, video, and social placements on the open internet. The platform is powered by Commerce AI, which draws on a large commerce dataset spanning thousands of brands and hundreds of retailers.

Key Features

• Dynamic retargeting with personalised product ads
• Retail media buying across 200+ retailers in one platform
• Commerce AI targeting built on large-scale shopping data
• Lookalike audiences for new customer acquisition
• Closed-loop measurement linking ads to actual sales
• Video, display, native, and in-app ad formats

Pricing

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

How it works

Beyond retargeting, Criteo runs retail media through its Commerce Max, Commerce Grid, and Commerce Yield products, letting advertisers buy sponsored placements inside retailer sites and apps while retailers and media owners monetise their own inventory. Campaigns come with closed-loop measurement, so advertisers can see which ads actually led to sales rather than just clicks. The platform covers the full funnel, from customer acquisition and lookalike audiences to retention and repeat purchase.

Pricing is not published on Criteo's site: campaigns are priced on a cost-per-click or cost-per-mille basis tied to ad spend, with terms agreed per advertiser, so check the official site or contact Criteo for a quote. Criteo is a strong fit for ecommerce businesses with enough traffic and budget to make retargeting worthwhile, but smaller stores may find the quote-based, spend-driven model harder to plan around than a fixed-price tool.

Pros and Cons

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