VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsDrift is a conversational marketing platform with chatbots and live chat for sales. It created the category of website chat that qualifies visitors, books meetings, and routes hot leads to sales reps in real time, with playbooks, AI chatbots, and integrations with Salesforce and HubSpot.
Key Features
- Conversational marketing chatbots
- Lead qualification and routing
- Meeting booking from chat
- AI chatbots and playbooks
- Salesforce and HubSpot integrations
- Real-time visitor engagement
Pricing
| Plan | Price | Details |
|---|---|---|
| Premium | $2,500/mo (annual) | Premium plan listed at $2,500/mo on annual billing; retiring 31 January 2027. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.
Best for: enterprise B2B teams that already run Drift playbooks — but new buyers should look elsewhere, as Drift is being retired.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
Important: Drift is being retired. Its owner, Salesloft, announced a gradual sunset in March 2026, and the chat widget stops working on 31 January 2027, with remaining data deleted on 1 May 2027. Existing customers need a replacement before then, and new buyers should not start with Drift in 2026.
Drift's Premium plan was listed at $2,500 per month on annual billing, and it no longer publishes pricing since the acquisition. It remains listed here for reference and for existing customers planning a migration, not as a recommendation for new buyers.
Pros and Cons
✓ Pros
- Created the conversational marketing category
- Strong playbooks for B2B sales teams
- Good Salesforce and HubSpot integration
✗ Cons
- Being retired on 31 January 2027; the chat widget stops working that day
- No published self-serve pricing since the Salesloft acquisition
- No free plan, demo only for new buyers
Frequently Asked Questions
Is Drift free?
No — Drift has no free plan. Premium $2,500/mo (annual); retiring 31 Jan 2027
What is Drift best for?
enterprise B2B teams that already run Drift playbooks — but new buyers should look elsewhere, as Drift is being retired.
What kind of tool is Drift?
Drift is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026