🚀 2400+ AI tools in the Mega Directory — catalogue updated November 2026.

Feefo

Verified customer reviews and insights platform for businesses.

MarketingPaidEssentials from £149/mo; no free plan

Feefo is a verified customer reviews and insights platform for businesses. It only collects reviews from verified buyers, so every review on your site is genuine, which builds trust with shoppers and helps your products stand out in Google search results.

Key Features

  • Verified buyer reviews only
  • Google Business integration
  • NPS and feedback surveys
  • Sentiment analysis and AI replies
  • Display widgets and review showcases
  • Retail syndication plan available

Pricing

PlanPriceDetails
Essentials£149/moVerified review collection, Google Business, NPS, and display tools.
Enhanced£299/moAdds surveys, AI-assisted replies, and A/B testing.
Plus / SyndicationCustomCustom pricing for review syndication to retailers.

Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: No free plan — paid plans only.

Best for: mid-market brands that want verified reviews they can trust and display with confidence.
Popular with: Marketers, Business Owners

How it works

Its features include review collection, NPS surveys, sentiment analysis, AI-assisted replies, and display widgets, plus integrations with Google Business and ecommerce platforms. Feefo also offers a syndication plan that distributes reviews to retail partners, positioned as a more affordable alternative to Bazaarvoice.

Feefo has no free plan or free trial. Essentials costs £149 per month and covers verified review collection, Google Business integration, NPS, and display tools, while Enhanced costs £299 per month and adds surveys, AI-assisted replies, and A/B testing. Its syndication plan starts at $800 per month.

Pros and Cons

✓ Pros

  • Only verified buyers can review
  • Strong trust signal for shoppers
  • Good Google integration and widgets

✗ Cons

  • No free plan or free trial
  • Entry price of £149 per month is high for small stores
  • Syndication plan is a separate, higher cost

Frequently Asked Questions

Is Feefo free?

No — Feefo has no free plan. Essentials from £149/mo; no free plan

What is Feefo best for?

mid-market brands that want verified reviews they can trust and display with confidence.

What kind of tool is Feefo?

Feefo is a Marketing tool on VerlumoAI.

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Last reviewed: November 2026

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