VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsG2
Software review marketplace where buyers compare tools by real user ratings.
G2 is a software review marketplace where buyers compare tools by real user ratings. It hosts millions of verified reviews across thousands of software categories, with comparison grids, market reports, and buyer intent data that help vendors understand who is researching them.
Key Features
- Millions of verified software reviews
- Category grids and comparison tools
- Buyer intent data for vendors
- Review collection campaigns
- Market reports and rankings
- Free basic vendor profile listing
Pricing
| Plan | Price | Details |
|---|---|---|
| Free listing | $0 | Free basic vendor profile listing on the marketplace. |
| Paid plans | Custom | Custom pricing for advertising, intent data, and premium placement. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: software vendors who want to be found and compared by buyers researching tools.
Popular with: Marketers, Business Owners, Developers
Popular with: Marketers, Business Owners, Developers
How it works
For buyers, G2 is a research tool: you can filter software by features, read detailed reviews, and see how products rank in their category. For vendors, a G2 profile is a credibility asset and a lead source, with paid options to promote the listing, capture buyer intent, and run review campaigns.
G2 lets vendors claim a free basic profile listing. Paid plans for advertising, buyer intent data, and premium placement are custom-priced by the vendor, so check the official site for current options. It is an essential listing for any serious B2B software company.
Pros and Cons
✓ Pros
- Largest B2B software review marketplace
- Buyer intent data is valuable for vendors
- Free listing gets you visible to buyers
✗ Cons
- Paid advertising costs are custom and can be expensive
- Listing does not guarantee leads or good reviews
- Vendors cannot control what reviewers say
Frequently Asked Questions
Is G2 free?
Yes — G2 has a free plan. Free profile listing; paid plans custom
What is G2 best for?
software vendors who want to be found and compared by buyers researching tools.
What kind of tool is G2?
G2 is a Marketing tool on VerlumoAI.
Related Tools
AI copywriting tool for fast marketing text and workflows
View detailsFree CRM and marketing platform that grows with your business.
View detailsLast reviewed: November 2026