VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsHeap is an analytics platform that captures every user interaction automatically. Instead of asking developers to tag each button, form, and page, Heap records clicks, taps, form submissions, and pageviews on its own, then lets analysts define events retroactively and build funnels from data that already exists.
Key Features
- Automatic capture of every user interaction
- Retroactive event definition without new code
- Funnels, retention, and journey analysis
- Session replay for user flows
- Integrations with Salesforce and HubSpot
- Data governance and privacy controls
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 10K monthly sessions, 6 months of history, 1 project. |
| Growth / Pro / Premier | Custom | Custom pricing quoted by the vendor for higher volumes and features. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: teams that want analytics without writing tracking code for every button and page.
Popular with: Marketers, Developers, Business Owners
Popular with: Marketers, Developers, Business Owners
How it works
That retroactive approach is its main advantage: when a new question comes up, the data is already there. Heap also offers session replay, journey mapping, and integrations with tools like Salesforce and HubSpot so product and marketing teams can act on what they find.
Heap has a free plan at $0 for up to 10,000 monthly sessions, with 6 months of data history and one project. Growth, Pro, and Premier plans are custom-priced by quote. It is a good fit for teams that want to skip the tracking-plan phase and start analysing real behaviour quickly.
Pros and Cons
✓ Pros
- No manual event tagging needed
- Retroactive analysis answers new questions fast
- Useful free plan for small products
✗ Cons
- Paid plans are quote-only with no published prices
- Free plan is limited to 10,000 monthly sessions and 6 months of history
- Less well known than Mixpanel or Amplitude, so fewer tutorials and integrations
Frequently Asked Questions
Is Heap free?
Yes — Heap has a free plan. Free up to 10K sessions/mo; paid plans custom
What is Heap best for?
teams that want analytics without writing tracking code for every button and page.
What kind of tool is Heap?
Heap is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026