VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsHotjar
Behavior analytics with heatmaps and session recordings to improve websites.
Hotjar is a behavior analytics platform with heatmaps and session recordings to improve websites. It shows where visitors click, scroll, and get stuck, records their sessions, and collects feedback through surveys and interviews, so you can see exactly why a page is not converting.
Key Features
- Heatmaps for clicks, scrolls, and attention
- Session recordings with frustration scores
- Surveys and on-site feedback widgets
- User interviews through Engage
- Funnels and conversion analysis
- Integrations with Google Analytics and HubSpot
Pricing
| Plan | Price | Details |
|---|---|---|
| Basic | $0 | Up to 35 daily sessions; core heatmaps and recordings. |
| Plus | $32/mo (annual) | $39/mo month to month; 100 daily sessions. |
| Business | $80/mo (annual) | 500 daily sessions; adds funnels and frustration scores. |
| Scale | $171/mo (annual) | 500+ daily sessions; console tracking, SSO, and dedicated support. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: website owners who want to see heatmaps and session recordings to understand why visitors leave.
Popular with: Marketers, Business Owners, Developers
Popular with: Marketers, Business Owners, Developers
How it works
In 2025–2026 Hotjar split into three products: Observe for heatmaps and recordings, Ask for surveys and feedback, and Engage for user interviews, each with its own plans. It also offers funnels, frustration scores, and integrations with tools like Google Analytics and HubSpot.
Hotjar has a free Basic plan for Observe with 35 daily sessions. Plus costs $32 per month on annual billing ($39 month to month) for 100 daily sessions, Business costs $80 per month on annual billing for 500 daily sessions, and Scale costs $171 per month on annual billing. Ask and Engage are priced separately, so check the official site for the full picture.
Pros and Cons
✓ Pros
- Heatmaps and recordings are easy to read
- Free plan is useful for small sites
- Good feedback surveys built in
✗ Cons
- Free plan is limited to 35 daily sessions
- Paid pricing has changed over time, so check the current page
- Splitting features across Observe, Ask, and Engage products makes full use expensive
Frequently Asked Questions
Is Hotjar free?
Yes — Hotjar has a free plan. Free Basic (35 daily sessions); Plus $32/mo (annual)
What is Hotjar best for?
website owners who want to see heatmaps and session recordings to understand why visitors leave.
What kind of tool is Hotjar?
Hotjar is a Marketing tool on VerlumoAI.
Related Tools
AI copywriting tool for fast marketing text and workflows
View detailsFree CRM and marketing platform that grows with your business.
View detailsLast reviewed: November 2026