VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsKlaviyo
Email and SMS marketing platform built for e-commerce growth and retention.
Klaviyo is an email and SMS marketing platform built for e-commerce growth and retention. It connects to Shopify, WooCommerce, and other stores, pulls in purchase and browsing data, and uses it to trigger personalised flows — abandoned cart reminders, post-purchase follow-ups, and win-back campaigns.
Key Features
- Email and SMS marketing in one platform
- Deep Shopify and WooCommerce integrations
- Abandoned cart and post-purchase flows
- Predictive analytics and segmentation
- A/B testing and smart send time
- Revenue reporting per campaign and flow
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 250 contacts and 500 email sends a month. |
| $20/mo | From $20/month for 500 contacts; email campaigns and flows. | |
| Email and SMS | $35/mo | From $35/month; email plus SMS campaigns and flows. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: e-commerce brands that want data-driven email and SMS marketing.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform's strength is segmentation and automation. You can target customers by what they bought, how much they spent, or how likely they are to buy again, and its predictive analytics estimate lifetime value and churn risk. For stores that live on repeat purchases, it is one of the most powerful tools available.
Klaviyo has a free plan for up to 250 contacts. Paid email plans start at $20 per month for 500 contacts, and combined email and SMS plans start at $35 per month, with prices rising as the list grows. It is expensive at scale, but for e-commerce it usually pays for itself.
Pros and Cons
✓ Pros
- Best-in-class e-commerce integrations
- Powerful segmentation and predictive analytics
- High-converting automated flows
- Good revenue reporting
✗ Cons
- Pricing rises quickly with list size
- Learning curve for the full feature set
- SMS costs add up on top of email
Frequently Asked Questions
Is Klaviyo free?
Yes — Klaviyo has a free plan. Free plan; Email from $20/mo
What is Klaviyo best for?
e-commerce brands that want data-driven email and SMS marketing.
What kind of tool is Klaviyo?
Klaviyo is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026