VerlumoAISalesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsLinkedIn Ads
LinkedIn's advertising platform for targeting professionals by job and industry.
LinkedIn Ads is LinkedIn's advertising platform for targeting professionals by job and industry. It lets B2B marketers show sponsored content, message ads, and text ads to people based on their job title, company, industry, seniority, and skills — the most precise professional targeting available anywhere.
Key Features
- Targeting by job title, company, and industry
- Sponsored content and message ads
- Lead generation forms built in
- Matched audiences from your CRM
- Conversion tracking and analytics
- Account-based marketing tools
Pricing
| Plan | Price | Details |
|---|---|---|
| Ad spend | Pay as you go | No subscription fee; you pay per click or per impression, with a minimum daily budget. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: B2B marketers who want to reach professionals by job title, industry, and company.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform suits B2B lead generation: a software company can target CTOs at mid-size firms, or a consultancy can reach finance directors in a specific region. Its lead generation forms let people submit their details without leaving LinkedIn, which lifts conversion rates for gated content and webinars.
LinkedIn Ads is free to create an account — you only pay for the ads you run, typically per click or per impression, with a minimum daily budget. Costs per click are higher than other social platforms, but the audience quality is unmatched for B2B. For professional targeting, it is the essential ad platform.
Pros and Cons
✓ Pros
- Best professional targeting available
- High-quality B2B audience
- Lead forms convert well
- Good for account-based marketing
✗ Cons
- Most expensive cost per click in social advertising
- Minimum daily budgets apply
- Audience sizes can be small for niche targeting
Frequently Asked Questions
Is LinkedIn Ads free?
Yes — LinkedIn Ads has a free plan. Free to create; pay for ad spend
What is LinkedIn Ads best for?
B2B marketers who want to reach professionals by job title, industry, and company.
What kind of tool is LinkedIn Ads?
LinkedIn Ads is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026