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View detailsMatomo
Open-source web analytics platform with full data ownership and privacy controls.
Matomo is an open-source web analytics platform built around data ownership and privacy. You can self-host it on your own server, where you own 100% of the data, or use Matomo Cloud. Either way there are no data sampling limits, and it is designed to comply with GDPR and other privacy laws without cookie banners in many setups.
Key Features
- Open-source analytics with full data ownership
- Self-hosted or cloud deployment options
- GDPR-friendly tracking without data sampling
- Goals, funnels, and ecommerce tracking
- Heatmaps and session recordings
- Tag manager and A/B testing add-ons
Pricing
| Plan | Price | Details |
|---|---|---|
| On-Premise (self-hosted) | $0 | Free open-source core (GPL); you host it on your own server. |
| Cloud | From $26/mo | From $26/mo for 50K hits; 21-day free trial; scales with traffic. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: website owners who want full ownership of their analytics data and strong privacy compliance.
Popular with: Marketers, Developers, Business Owners
Popular with: Marketers, Developers, Business Owners
How it works
It covers the standard analytics set, visitors, pageviews, goals, funnels, heatmaps, session recordings, and ecommerce tracking, plus A/B testing and tag management as add-ons. Because it is open source, the code can be audited and extended, which appeals to privacy-conscious organizations and governments.
The self-hosted core is free under the GPL licence. Matomo Cloud starts at $26 per month for 50,000 hits, with a 21-day free trial, and rises with traffic. It is the strongest pick for teams that refuse to hand their visitor data to a third party.
Pros and Cons
✓ Pros
- You own 100% of your analytics data
- Strong privacy and GDPR compliance
- Free self-hosted version with no sampling
✗ Cons
- Self-hosting requires server setup and maintenance
- Cloud pricing rises with traffic and can get expensive
- Interface is less polished than some newer analytics tools
Frequently Asked Questions
Is Matomo free?
Yes — Matomo has a free plan. Self-hosted core free; Cloud from $26/mo
What is Matomo best for?
website owners who want full ownership of their analytics data and strong privacy compliance.
What kind of tool is Matomo?
Matomo is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026