Salesforce's B2B marketing automation platform for lead nurturing and scoring.
View detailsMautic is a free, open-source marketing automation platform for email and campaigns. It offers the core features of a commercial automation suite — email campaigns, lead scoring, segmentation, landing pages, and campaign workflows — as software you can download, host, and customise yourself.
Key Features
- Email campaigns and automation workflows
- Lead scoring and segmentation
- Landing pages and forms
- Contact tracking and timelines
- Open-source plugins and integrations
- Self-hosted — your data stays yours
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Free open source software under the GPL licence; self-hosted, no per-contact fees. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Popular with: Marketers, Developers, Business Owners
How it works
The platform is popular with teams that care about data ownership and cost. Because you host it, your contact data stays on your servers, and there are no per-contact fees no matter how large your list grows. Its community builds plugins and integrations for the tools marketers already use.
Mautic is completely free under the GPL licence, with no paid tier for the software itself. The trade-off is that you need technical skill to install, update, and maintain it, and support comes from the community. For teams with the skills to run it, it is the most capable free automation platform available.
Pros and Cons
✓ Pros
- Completely free with no contact limits
- Full data ownership — self-hosted
- Capable automation and scoring
- Active open-source community
✗ Cons
- Needs technical skill to install and maintain
- No official support without a paid plan
- Interface is less polished than commercial tools
Frequently Asked Questions
Is Mautic free?
Yes — Mautic has a free plan. Free open source
What is Mautic best for?
teams that want full marketing automation they can host and control themselves.
What kind of tool is Mautic?
Mautic is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026