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View detailsMicrosoft Advertising
Bing and Microsoft network advertising platform for search and audience ads.
Microsoft Advertising is the Bing and Microsoft network advertising platform for search and audience ads. It lets businesses run search ads on Bing, Yahoo, and AOL, plus audience ads across Microsoft properties — reaching users who search on Bing, often an older and more affluent audience than Google's.
Key Features
- Search ads on Bing, Yahoo, and AOL
- Import campaigns from Google Ads
- LinkedIn profile targeting
- Shopping and audience ads
- Conversion tracking and analytics
- Often lower cost per click than Google
Pricing
| Plan | Price | Details |
|---|---|---|
| Ad spend | Pay as you go | No subscription fee; you pay per click based on your budget and bids. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: advertisers who want search ads on Bing with lower competition than Google.
Popular with: Marketers, Business Owners
Popular with: Marketers, Business Owners
How it works
The platform is popular as a complement to Google Ads: campaigns can be imported from Google in a few clicks, and cost per click is often lower because competition is lighter. Its audience targeting covers LinkedIn profile data, which is unique to Microsoft, and its shopping ads work for e-commerce sellers.
Microsoft Advertising is free to create an account — you only pay for the ads you run, typically per click, with no monthly subscription. For advertisers who want cheaper search clicks and an extra audience beyond Google, it is a useful second platform.
Pros and Cons
✓ Pros
- Lower cost per click than Google
- Easy import from Google Ads
- LinkedIn targeting built in
- Reaches a distinct audience
✗ Cons
- Smaller audience than Google Ads
- Fewer advanced features than Google
- Import and sync tools can be clunky
Frequently Asked Questions
Is Microsoft Advertising free?
Yes — Microsoft Advertising has a free plan. Free to create; pay for ad spend
What is Microsoft Advertising best for?
advertisers who want search ads on Bing with lower competition than Google.
What kind of tool is Microsoft Advertising?
Microsoft Advertising is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026