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View detailsMixpanel
Product analytics platform for tracking user behavior, funnels, and retention.
Mixpanel is a product analytics platform that tracks what users actually do inside your product. Instead of pageviews, it follows events: signups, feature use, purchases, and drop-offs, then turns them into funnels, retention curves, cohorts, and journey maps that show where users succeed and where they leave.
Key Features
- Event-based funnels and retention analysis
- Cohort and segmentation analysis
- Session replay for product flows
- Boards and saved reports for teams
- A/B testing and experimentation
- AI-assisted metric insights and alerts
Pricing
| Plan | Price | Details |
|---|---|---|
| Free | $0 | Up to 1M events/mo, 10K session replays, 5 saved reports per seat. |
| Growth | From $140/mo | From $140/mo at 1.5M events; scales with event volume. |
| Enterprise | Custom | Custom pricing for large volumes, SSO, and dedicated support. |
Prices as listed in 2026 research. Always check the official site for the latest price — plans change. Free plan: Yes — it has a free plan.
Best for: product and growth teams that need to understand funnels, retention, and user behavior in depth.
Popular with: Marketers, Developers, Business Owners
Popular with: Marketers, Developers, Business Owners
How it works
Its analysis tools are built for answering specific product questions without writing SQL, from comparing segments to measuring the impact of a release. Mixpanel also includes session replay, A/B testing, and AI-assisted insights that surface unusual changes in your metrics.
Mixpanel has a generous free plan at $0 for up to 1 million events per month, with 10,000 session replays and 5 saved reports per seat. Growth starts at $140 per month at 1.5 million events and rises with volume, while Enterprise is custom. It is a strong fit for product-led teams of any size.
Pros and Cons
✓ Pros
- Generous free plan for early-stage products
- Powerful funnels, cohorts, and retention tools
- No-code analysis that non-technical teams can use
✗ Cons
- Costs rise steeply once you pass the free event allowance
- Can feel complex for teams that only need basic page analytics
- Session replay and some features are limited on lower tiers
Frequently Asked Questions
Is Mixpanel free?
Yes — Mixpanel has a free plan. Free up to 1M events/mo; Growth from $140/mo
What is Mixpanel best for?
product and growth teams that need to understand funnels, retention, and user behavior in depth.
What kind of tool is Mixpanel?
Mixpanel is a Marketing tool on VerlumoAI.
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View detailsLast reviewed: November 2026